Wednesday, August 17, 2011

Maruti Suzuki expect New Swift sales in Festival Season

Maruti Suzuki doesn't anticipate cutting vehicle production in September as the forthcoming festival season and an upgraded version of the Swift hatchback will likely drive more customers to its showrooms.

"I don't think we'll involve to cut production beyond August," Mayank Pareek, managing executive officer for sales and marketing at Maruti, said at the introduction of the upgraded Swift hatchback.

Two month long festival season, which begins in the last week of September, is considered auspicious to make new purchases in India.

India's largest car maker Maruti by sales, fell 5% in the April-July period to 317,187 autos. That compares with a 4% arise in total sales of cars and sport-utility vehicles in India to 785,204 autos.

"The Swift has been a bestseller since it’s established. We wait for even better demand for the new Swift," said Shinzo Nakanishi, chief executive and managing director.

Maruti introduced Swift small car in May 2005, and since sold more than 600,000 units of the model. The Swift is one of the Maruti's bestselling models with a waiting period of up to six weeks.

Maruti has already got orders for 50,000 units of the upgraded Swift, Mr. Pareek said, adding that the company will lift production capacity for the car because of the strong demand. Also he added that Maruti will raise Swift's production to 17,000-18,000 a month by November from about 12,000 currently.