Holden will hit American roads again after more than 15 years of absence in the region, GM Holden report on Friday, and the North American incarnation will come in the form of Australia's venerable sedan, the Commodore.
According to Holden's engineering chief, Greg Tyus, the Australian carmaker will assemble the VF Commodore on its South Australian factory and will start shipping out early 2013.
The United States will welcome the Aussie vehicle as General Motors' Chevrolet SS high-performance sedan, which initially will be deployed on the race car circuits of America's hugely popular and lucrative NASCAR.
Commodore, according to Mr Tyus, will compete in the Daytona 500 if plans push through.
Then, further units will be assembled to mass marketing, with General Motors reportedly planning to sell each Commodore unit as a new generation muscle car, an automotive market segment that Holden said lately has been seeing resurgence in the United States.
Showing posts with label Car shipping. Show all posts
Showing posts with label Car shipping. Show all posts
Friday, May 18, 2012
Holden Inks agreement to Ship Commodore ‘Muscle Cars’ To America
Wednesday, May 18, 2011
Europeans see U.S. market for new small luxury cars
As head of Mercedes-Benz USA in the late 1990s, Mike Jackson was determined to keep the clumsy, expensive A-class small car out of the United States.
The original A class, you would say, 'Oh, my God. I will never be capable to sell that to anybody. What can I do to keep it out of the U.S. so I don't have to deal with it?'" Jackson recalls.
Americans were unwilling to pay premium prices for little cars then, even if the cars wore luxury nameplates. And sales of such cars remain low.
But European luxury brands aim to change that noticeably in the next few years. Eager to increase sales and meet strict government fuel economy standards, they plan to roll out new small cars with premium prices and luxury content.
Now Jackson's on board. Mercedes-Benz unveiled a concept version of the redesigned A-class coupe in April at the New York auto demonstrate. Jackson, on the other side of the fence as CEO of AutoNation, the country's biggest automotive retailer, calls it completely beautiful.
The original A class, you would say, 'Oh, my God. I will never be capable to sell that to anybody. What can I do to keep it out of the U.S. so I don't have to deal with it?'" Jackson recalls.
Americans were unwilling to pay premium prices for little cars then, even if the cars wore luxury nameplates. And sales of such cars remain low.
But European luxury brands aim to change that noticeably in the next few years. Eager to increase sales and meet strict government fuel economy standards, they plan to roll out new small cars with premium prices and luxury content.
Now Jackson's on board. Mercedes-Benz unveiled a concept version of the redesigned A-class coupe in April at the New York auto demonstrate. Jackson, on the other side of the fence as CEO of AutoNation, the country's biggest automotive retailer, calls it completely beautiful.
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